presentation
strategy
smm
branding
web design
web design
branding
smm
strategy
financial model
financial model
presentation
print
advertising
content creation
Launched a full-scale water production company in Bulgaria, Burgas
Blueprint to Production
2024
We built a water production brand from the ground up - creating a financial model, designing the full brand identity and website, crafting investor decks, and setting up a CRM system.
From sourcing machinery in China to launching lead generation, every step was tailored for operational success and long-term scalability.
From sourcing machinery in China to launching lead generation, every step was tailored for operational success and long-term scalability.
Drinking
Water Production
Water Production
Tools and technologies:
Project timeline:
April 2024 - November 2024
April 2024 - November 2024
Project info
Finance model:
From cost to profit and management accounting
Launching a bottled water facility requires more than equipment - it demands a clear financial and operational vision. We developed a complete cost model for a Bulgarian water brand, covering sourcing, logistics, renovation, staffing, and tax implications. Beyond setup, we developed detailed projections for electricity consumption, maintenance cycles, and depreciation.
We then modeled revenue potential, factoring in the seasonal nature of the Black Sea region, with high- and low-demand scenarios. Profitability was forecasted across multiple operating tiers, creating a clear pathway from break-even to scale.
We then modeled revenue potential, factoring in the seasonal nature of the Black Sea region, with high- and low-demand scenarios. Profitability was forecasted across multiple operating tiers, creating a clear pathway from break-even to scale.
The client approached us with a bold vision: to create a white-label water brand designed specifically for hotels, restaurants, and bars along the Bulgarian coast. Our task was to develop a distinctive yet adaptable visual identity for a product that would live under many names, but always deliver the same quality.
We took a precise, thoughtful approach - defining a clear brand strategy, exploring type-led concepts, and iterating on minimal, confident design cues. The result: a custom wordmark and identity system that feel elegant, neutral, and durable, just like the product itself.
We took a precise, thoughtful approach - defining a clear brand strategy, exploring type-led concepts, and iterating on minimal, confident design cues. The result: a custom wordmark and identity system that feel elegant, neutral, and durable, just like the product itself.
Clarity,
for HoReCa white label
for HoReCa white label
Branding:
To support Agua Pura’s launch, we designed two tailored websites: a public-facing brand platform and a dedicated investor portal. Starting with a competitive audit, we mapped out clear user flows and conversion points. Both sites were built multilingual and mobile-first, optimized for local SEO and business growth.
Building a hub that informs, converts, scales
Website:
To support fundraising, we created a sharp, persuasive investor presentation. It outlined Agua Pura’s unique value proposition, detailed a 5-year financial forecast, and clearly showed ROI potential and payback periods.
Grounded in thorough market research and our full financial model, the deck covered key expansion vectors – from HoReCa and retail to charity and TAM/SOM breakdowns. We benchmarked the competition, secured insider insights, and set an ambitious yet realistic goal: capturing up to 15% of the Bulgarian water market within five years.
The result was a confident, data-backed pitch that made the opportunity not just appealing - but undeniable.
Grounded in thorough market research and our full financial model, the deck covered key expansion vectors – from HoReCa and retail to charity and TAM/SOM breakdowns. We benchmarked the competition, secured insider insights, and set an ambitious yet realistic goal: capturing up to 15% of the Bulgarian water market within five years.
The result was a confident, data-backed pitch that made the opportunity not just appealing - but undeniable.
Tools for attracting investment
Presentation:
Finally, we developed branded folders and business cards - sleek, minimal, and practical. Since quality mattered, we personally tested paper stocks and printing results to ensure the final materials felt premium and professional. The outcome? Clean, high-quality print products that matched the brand's purpose and tone.
Tangible
Touchpoints
Touchpoints
Print:
With no original video or photo content from missions available yet, we had to get creative. Our team sourced relevant, high-quality visuals from stock platforms and wrote custom scripts tailored to United Waters’ tone and mission. These assets were handed off to a professional reels creator, who transformed them into scroll-stopping content.
To add authenticity and depth, we also recorded a series of interviews with one of the organization’s ambassadors. These videos captured the heart of the project — communicating not just what United Waters does, but why it matters. The content was actively used across social platforms to build emotional connection and inspire early supporters.
To add authenticity and depth, we also recorded a series of interviews with one of the organization’s ambassadors. These videos captured the heart of the project — communicating not just what United Waters does, but why it matters. The content was actively used across social platforms to build emotional connection and inspire early supporters.
Stories That Speak
Without Footage
Without Footage
Content:
Our advertising efforts followed a two-phase strategy: first, build brand awareness; second, drive donations. We kicked things off with targeted test campaigns on social media, exploring different audiences, regions, and creatives. These tests helped us attract the first 100+ relevant followers and refine our messaging.
With the initial learnings in hand, we scaled up. The next step was launching donation-focused ads through META - testing multiple angles to see what drove action. Every phase delivered insights, helping us build a performance framework for future fundraising campaigns.
With the initial learnings in hand, we scaled up. The next step was launching donation-focused ads through META - testing multiple angles to see what drove action. Every phase delivered insights, helping us build a performance framework for future fundraising campaigns.
Testing,
Learning, Scaling
Learning, Scaling
Advertising:
From market research to full digital launch, this project pushed us to think bigger, move faster, and stay aligned with a deeply meaningful purpose.
United Waters was not just another brand launch — it was a global initiative built from scratch, and we’re proud to have contributed across every stage. It was complex, unconventional, and incredibly rewarding. Most importantly, it reminded us what design and strategy are really for: helping important ideas reach the people who need to hear them.
United Waters was not just another brand launch — it was a global initiative built from scratch, and we’re proud to have contributed across every stage. It was complex, unconventional, and incredibly rewarding. Most importantly, it reminded us what design and strategy are really for: helping important ideas reach the people who need to hear them.
A Mission
Worth the Challenge
Worth the Challenge
Final Thoughts:
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