web design

branding

smm

strategy

research

presentation

print

advertising

content creation

Launched a global project from scratch to the first donations

2024

We launched a meaningful project from the ground up — creating a full brand identity and logo, building a website, producing print materials, and crafting investor and partner presentations.
A tailored marketing strategy was developed to build trust within the set budget, supported by social media.

International
Charity Organisation

Tools and technologies:

Project timeline:
April 2024 - September 2024

Project info

Research:

Laying the Foundation
for a Global Mission

Launching an international charity is a massive challenge - and it requires serious preparation. Before diving into design or development, we conducted a comprehensive market analysis to fully understand the landscape.

We studied over 20 global competitors, with a focus on those specializing in clean water initiatives. Our team explored 5 years of traffic dynamics, marketing channels, and social media strategies to shape a data-driven GTM (go-to-market) plan. We even went deeper - analyzing financial reports to help our client map out realistic costs and revenue models.

The insights were compiled into a detailed presentation - one that not only guided internal decisions, but could also be confidently shown to potential investors and partners.

The client came to us with the name United Waters. Our task? Create a logo that’s memorable, trustworthy, and clear - a visual identity strong enough to support a young organization on a big mission.

We developed a creative brief and explored several directions. Through iterations and close collaboration with the client, we landed on a final concept that resonated: clean, modern, and emotionally grounded.

Building trust
through simplicity

Branding:

Before starting on the site itself, we curated a Figma board full of competitor references to set the mood and direction. A technical brief followed - outlining core pages, UX goals, and all necessary content, including English and Bulgarian translations (as the site needed to be multilingual from day one).

Designing 4 accessibility, emotion, and action

Website:

Alongside the web development process, we crafted a set of branded presentations — tailored for both potential partners and beneficiaries. Designed for both email sharing and live meetings, these decks communicated the benefits of collaboration and the real-world impact of United Waters’ mission.
All materials were created in two languages and aligned with the new visual identity.

Tools for Pitching
& Storytelling

Presentation:

Finally, we developed branded folders and business cards - sleek, minimal, and practical. Since quality mattered, we personally tested paper stocks and printing results to ensure the final materials felt premium and professional. The outcome? Clean, high-quality print products that matched the brand's purpose and tone.

Tangible
Touchpoints

Print:

With no original video or photo content from missions available yet, we had to get creative. Our team sourced relevant, high-quality visuals from stock platforms and wrote custom scripts tailored to United Waters’ tone and mission. These assets were handed off to a professional reels creator, who transformed them into scroll-stopping content.
To add authenticity and depth, we also recorded a series of interviews with one of the organization’s ambassadors. These videos captured the heart of the project — communicating not just what United Waters does, but why it matters. The content was actively used across social platforms to build emotional connection and inspire early supporters.

Stories That Speak
Without Footage

Content:

We launched United Waters’ presence on four major platforms: Instagram, Facebook, LinkedIn, and Twitter. Each channel had its own content strategy, tailored visuals, and brand-aligned tone of voice.
To ensure consistency and momentum, we developed a multi-week media plan and produced a library of ready-to-use assets - from videos to infographics. As a result, social channels started growing organically, fueled by real engagement rather than paid traffic. This early traction laid a solid foundation for community building and future outreach.

From zero
to Organic Growth

Social Media:

Our advertising efforts followed a two-phase strategy: first, build brand awareness; second, drive donations. We kicked things off with targeted test campaigns on social media, exploring different audiences, regions, and creatives. These tests helped us attract the first 100+ relevant followers and refine our messaging.
With the initial learnings in hand, we scaled up. The next step was launching donation-focused ads through META - testing multiple angles to see what drove action. Every phase delivered insights, helping us build a performance framework for future fundraising campaigns.

Testing,
Learning, Scaling

Advertising:

From market research to full digital launch, this project pushed us to think bigger, move faster, and stay aligned with a deeply meaningful purpose.
United Waters was not just another brand launch — it was a global initiative built from scratch, and we’re proud to have contributed across every stage. It was complex, unconventional, and incredibly rewarding. Most importantly, it reminded us what design and strategy are really for: helping important ideas reach the people who need to hear them.

A Mission
Worth the Challenge

Final Thoughts:

Let’s talk!

Got a project in mind?